adidas Dame Dedication

As Lead Producer for Damian Lillard’s return to Portland as a Milwaukee Buck, I produced a city-wide tribute that included the first-ever building dedication to an athlete at adidas North American headquarters, massive building wraps, banners, and community activations. I managed multiple production, AV, and staging teams, oversaw content capture, coordinated with adidas, local partners, and media, and managed the overall project budget.

Key elements of the activation included custom “Always Home” hoodies, posters, a national championship-style banner raise, and the placement of Dame’s permanent signature at center court of the adidas gymnasium.

The emotion-packed event successfully captured national media attention across outlets including ESPN and FanNation, celebrating Dame’s legacy and impact on the Portland community.