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Messi Day
date.
July 2023
city.
Portland, LA, NYC
role.
Senior Producer
As Lead Producer for adidas’ celebration of Lionel Messi joining Inter Miami CF and the MLS, I produced a large-scale, multi-city activation at adidas U.S. headquarters, with simultaneous events held in Los Angeles and New York, engaging over 1,500 attendees and generating global attention.
The experience featured massive building wraps, a floating LED wall, customization embroidery stations, branded games, and a digital shootout activation. I managed multiple production, AV, and staging teams, event staffing, catering, oversaw content capture, coordinated with internal and external stakeholders, and managed the overall project budget.
The activation successfully amplified the “Messi effect,” generating over 93,000 mentions of adidas, MLS, and Messi within the first 48 hours and positioning North America as a hub for this historic brand moment.
