adidas Hyperboost Launch

Lead Producer for a two-day launch for 200 global media and influencers, transforming a 31,000-square-foot Los Angeles warehouse into three immersive, technically complex environments featuring custom scenic fabrication, kinetic lighting, immersive audio, and specialty installations, followed by five Santa Monica group runs and a beachfront recovery experience; the launch generated 660M+ social impressions and 325+ global media features.