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adidas HBE Capstone 2025
role.
Senior Producer
date.
August 2025
city.
Altanta
As Lead Producer for adidas’ Honoring Black Excellence Capstone Experience in Atlanta, I produced an immersive art and community event celebrating Black creatives, cultural leaders, and the fifth year of the HBE initiative.
In partnership with Rog and Bee Walker, I oversaw the creation of a multi-layered experience featuring a portrait party, live performances, immersive installations, and storytelling through film, photography, and textile. I managed multiple builders, AV, and staging teams, coordinated with creative partners and local vendors, oversaw content capture, and managed the overall project budget.
The event brought together the Atlanta community to honor the Gee’s Bend Quilters, Jaycina Almond, Sekou Thornell, and the Walkers themselves, resulting in a powerful celebration of legacy, creativity, and collective excellence.
